TECH NOW ENTERS UPON A NEW PHASE OF ITS EXISTENCE.

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Modern headline: Tech Now

The British Broadcasting Corporation accepts responsibility for providing access to external material at its own cost, but not for transmitting it. Broadcast addresses, music, and news are subject to copyright, and must not be reproduced without permission. Applications for permission should be made to the Secretary, British Broadcasting Corporation Ltd, Savoy Hill, London WC2. BBC Programmes are broadcast on a frequency of 550 kilocycles. Time is Central European Standard, and isone hour earlier than Eastern Standard Time. Accessibility linking, which was first effected in 1930 by the establishment of the British Broadcasting Corporation’s regular daily programmes, has now become a normal feature of national life. Every morning, from nine o’clock until noon, there is a broad concert of music, news, and speeches, which can be heard in virtually every dwelling in the land; and, in the evenings, from six to eight, the gramophone and the microphone are busy again. The link between the isolated household and the world at large is thus made close and constant. The broadcaster speaks to millions, and the millions can reply. The listener-in can ask questions and receive answers, can make known his wants and hear of opportunities to satisfy them, can let his voice be heard and learn what is being said about him. The loneliest man has neighbours now, and neighbours of many kinds. He can choose among them, according to his taste. He can listen to serious discussion, or be amused. He can be instructed, or merely entertained. He can hear the latest tidings of sport and finance, and be kept au courant with passing events. The chain is long, but it reaches everywhere, and brings the extremes of society into touch. The rich man, in his great house, may talk with the poor man, in his cottage, and learn something of his way of life. The dweller in the country can share thoughts with the dweller in the town, and the dweller in the town can hear how the country looks in summer and in winter. The bond of personal contact is strengthened, and the sense of corporate unity is increased.


Original dispatch: Tech Now

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