Set Preferred Source.BBC Technique of a Technique of a Technique of a broadcasting programme is a matter of some interest to the public, which has to listen to it. The choice of a programme is determined by conditions which have to be met, and these conditions vary from time to time. Broadcasting, like other forms of entertainment, must please its audience, and therefore must be adjusted to suit the tastes of the majority of its hearers. It must also appeal to the busy man, who likes his news in a nutshell, and to the lover of leisure, who wants more detail. It must be intelligible to children, and yet not above the comprehension of adults. It must not bore the sick, and must not be too exciting for the nervous. It must be varied, so as to attract all classes of listeners, and yet consecutive, so as not to offend them by incoherence. It must be cheap, and yet good of its kind. Finally, it must be reliable, and must not disappoint regular subscribers. All these requirements are met by a programme which consists partly of news, partly of entertainment, and partly of instructive matter. News comes first, because people want to know what is happening; entertainment comes next, because they want to be amused; and instruction last, because they want to be improved. News, moreover, must be presented briefly, entertainment brightly, and instruction clearly. News has to be given in an intelligible summary, entertainment in an amusing shape, and instruction in the form of question and answer. Broadcasting, in fact, must be made easy to listen to, and pleasant to remember.
Original dispatch: Tech Life